FTC Revises Green Guides

After 20 years, the FTC is updating their Green Guides to reflect the changing market place and dubious use of 'green marketing' language by manufacturers. The Guide stresses avoiding broad claims, tightens the definitions of terms such as 'recyclable', and reminds manufacturers that a third party endorsement does not exempt them from backing up their product claims.  

Make sure your marketing claims are meeting the new FTC guidelines.