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« A Few Interesting Facts from the Sustainability Consortium | Main | William McDonough's TED Talk on Cradle to Cradle Design »
Thursday
Nov172011

Puma Plans Compostable Shoes with Cradle to Cradle Technology 

"We are confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market," Puma boss Franz Koch told the German business magazine Wirtschaftswoche.

He explained that the company was working with partners on developing products on the principle of the "cradle-to-cradle" design. "It follows two circuits, the technical and the biological: I can use old shoes to make new ones or something completely different, such as car tyres. In the biological cycle, I can make shoes and shirts that are compostable so I can shred them and bury them in the back garden. We are working on products that meet these two criteria."

Read more at The Guardian

Read more about Puma's sustainability at the Triple Pundit

Read more about Puma's intiatives

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